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First Federal Bank Partners with University of Idaho Athletics
Multi-year agreement coincides with Bank's continued state-wide growth.
First Federal Bank has partnered with University of Idaho Athletics and its multimedia rightsholder, LEARFIELD’s Idaho Vandals Sports Properties, to engage U of I students, alumni and fans. First Federal Bank was founded in Twin Falls in 1915 and has grown to over a dozen locations in the Magic and Treasure Valleys. Further expansion in the Treasure Valley is planned over the next several years, including a Nampa branch opening in 2024.
The multi-year sponsorship agreement will provide First Federal Bank with various benefits for being a member of the Vandals’ corporate partner family. The First Federal Bank brand will be visible throughout the athletic year including being the presenting sponsor of the Idaho Vandals mobile app, digital exposure through the Vandals’ official website GoVandals.com; significant social media presence on University of Idaho Athletics’ official platforms; and radio promotion on the Vandal Radio Network.
“There are a lot of passionate Vandals in Southern Idaho, especially in the Treasure Valley. This partnership with Idaho Athletics will allow us to engage the Vandal community as well as grow our overall presence and recognition throughout the state,” shared Jason A. Meyerhoeffer, President and CEO of First Federal Bank. “Our aim is to be Idaho’s community bank of choice, and this alignment with U of I will help us towards that goal. Idaho, as an institution, is focused on serving the state so there is a lot of shared values.”
The Vandals enjoyed several notable accomplishments during the 2022-23 sports year highlighted by the football team making the NCAA Division 1 FCS (Football Championship Series) Playoffs.
First Federal Bank Partners with Boise State Athletics
Multi-year agreement to complement Bank's continued growth in Idaho.
First Federal Bank has partnered with Boise State University Athletics and its multimedia rightsholder, LEARFIELD’s Bronco Sports Properties, to further the Bank’s presence and recognition in the state of Idaho. First Federal Bank was founded in Twin Falls in 1915 and has grown to 13 locations across Southern Idaho, including two branches in Meridian, as well as a Nampa location opening in 2024. Further expansion in the Treasure Valley is planned over the next several years.
The multi-year sponsorship agreement, effective July 1, will provide First Federal Bank with various benefits for being a member of the Broncos’ corporate partner family. Of note, First Federal Bank will be the presenting sponsor of Boise State Football’s annual spring game on The Blue. In addition, the First Federal Bank brand will be visible throughout the athletic year including in-venue features for football, men’s basketball, women’s basketball, and softball; digital exposure via the Broncos’ official website Broncosports.com; social media presence on Boise State Athletics’ official platforms; and radio promotion on the Bronco Radio Network.
“As the Bank continues to expand, especially in the Treasure Valley, and we work to position ourselves as Idaho’s community bank of choice, partnering with Boise State made a lot of sense,” stated Jason A. Meyerhoeffer, President and CEO of First Federal Bank. “The Broncos have an incredible presence in the State and are recognized nationally. Aligning our Bank brand with theirs is a great opportunity, as well as introducing the Boise State population to First Federal Bank.”
Boise State is coming off a 2022-23 sports year highlighted by numerous accomplishments including a 10 -win football season and bowl victory as well as men’s basketball recording 24 wins and earning a trip to the NCAA Tournament.
First Federal Bank and the Idaho High School Activities Association Multi-Year Partnership
Agreement to support extracurricular programs and financial education throughout the state.
First Federal Bank and the Idaho High School Activities Association (IHSAA) have partnered to enhance high school sports and extracurricular programs state-wide. In addition to supporting the continued success and growth of high school activities, First Federal will work with the IHSAA to provide financial education assistance and resources to all member schools. For their involvement, First Federal Bank will be recognized as the exclusive financial institution of the IHSAA.
The multi-year partnership, beginning this fall, includes numerous initiatives where First Federal and the IHSAA will collaborate to deliver premier experiences and opportunities to schools. Of note, is the financial education campaign which will assist high schools as they implement new expectations by the Idaho Legislature for financial literacy. Passed during the most recent legislative session, House Bill 92 requires students graduating from an Idaho high school to have been taught personal finance.
“IHSAA plays a significant role within the state, and we wanted to aid in their efforts,” stated Jason A. Meyerhoeffer, President and CEO of First Federal Bank. “On top of helping with various IHSAA programs, we are very excited to serve as the financial education partner for the Association and their member schools. First Federal is uniquely qualified to provide this support, from being based in Idaho for over 100 years to our conscious approach to personal finances. Our mission as a bank is to enhance the financial well-being of our customers.”
“We are thrilled to be able to partner with First Federal Bank and have them be the official financial institution of the Idaho High School Activities Association,” said Ty Jones, Executive Director of the IHSAA. “They have been an Idaho institution for a long time, known for their community involvement and impact. We look forward to working together for many years in an effort to support Idaho’s schools and students.”
Along with the financial education program, First Federal will be part of the IHSAA’s:
- Schools of Excellence – A yearlong initiative where schools earn points based on their students’ performance in athletics, academics, and sportsmanship. The top three schools from each classification are recognized.
- Interscholastic Stars Scholarship – Established in 1992, the Interscholastic Star scholarship program recognizes and rewards outstanding students who participate in high school athletic and non-athletic activities. Each year, over $12,000 is provided to students and schools in the form of scholarships and awards.
- Academic State Champions – Awarded to the varsity team from each classification that achieves the highest cumulative grade point average.
The First Federal Bank brand will also be visible throughout the school year, featured through in-venue signage and activation at Idaho high school state championships; digital exposure via the IHSAA’s official website idhsaa.org; and social media presence on ISHAA official platforms, including the presenting sponsor of the Play of the Week.
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