Illuminating a Legacy: Lytle Signs
09/10/2024
By: Chad Biggs | Red Sky
You’ve seen them. Day or night, the creativity and craftsmanship of Lytle Signs standing out on the side of a trusted hospital, at a favorite restaurant or in front of the local gas station of a national chain. While each sign takes only a moment to capture your attention, the care and detail invested into every sign is a legacy that has been built over generations.
Lytle Signs started in 1948, at a humble neon sign workshop on the west end of Main Street in Twin Falls where founders Ray and Florence Lytle lived next door. Ray gained expertise bending neon glass tubes via the GI Bill and relocated his family for a job at a different sign company in town. They laid him off after two months. Undeterred, he started his own business. Today his company’s signs can be found all over the United States, while its core service area spans six states across the Intermountain West.
Creating a sign that stands apart and reflects an organization’s distinct vision requires a blend of art and engineering. Ryan Lytle, who leads the design team and represents the third generation of the family, works closely with customers to transform their visions into a tangible, vibrant reality. Significant care is taken to understand their branding goals and where a sign will be located to ensure the sign reflects, and respects, the character and history involved.
Customers choose Lytle Signs because of the time invested into the creative process, as well as their expert craftsmanship and experience with a variety of tools, substrates and production methods. The team crafts signs from a diverse range of materials, from traditional metals such as aluminum and steel to modern plastics, by employing advanced fabrication techniques. The company also continually evaluates and invests in cutting-edge technologies and equipment. For example, Computer Numerical Control (CNC) – a machining method where a computer precisely controls a range of complex tools to manufacture metal and plastic parts - as well as innovative processes like vacuum forming and water jet routing. These efforts ensure Lytle remains at the forefront of its industry.
All of this relies on a safe working environment, a point of emphasis and pride for the company. Lytle has a full-time safety coordinator on staff and each team member is deeply committed to the concept of family and looking out for each other - that everyone gets home safely.
A Tradition of Opportunity and Ownership
Taking care of one another had long been part of the Lytle culture by 2017, when the company took a momentous step forward. Rex Lytle, Ray and Florence’s son, and wife, Emmie, helped the company transition from a family-owned business to a 100% employee-owned enterprise through an Employee Stock Ownership Plan (ESOP). The transformation was not just about changing ownership structure but about recognizing the loyalty and commitment of its employees.
JJ McBride, who helped with the transition for Lytle Signs and now serves as its president, emphasizes its impact: “The ESOP wasn’t just a business decision; it was a way to honor the dedication of those who have given decades of service to this company,” says JJ. “Our employee-owners understand that their hard work directly contributes to the company’s success and, by extension, their own futures.”
While Lytle’s leadership structure still reflects that of a typical business, the employee engagement distinguishes the company from its competition. Company shares are the most tangible benefit for employees, while an open book philosophy provides a unique level of transparency into operations. An ESOP committee, with representatives from all divisions of the company, keeps employees informed about the business and the ESOP, while also helping to decide where the company invests its charitable time and donations. The result is continued company growth and loyalty that spans decades for many Lytle employees.
A Partnership Built on Trust and Mutual Growth
A strong, enduring relationship also defines Lytle Signs connection with First Federal Bank. JJ remembers opening his first account at age four or five. His family as well as the Lytle's talk about longtime relationships with people who work at the bank.
“First Fed has always been there, through thick and thin, regardless of what was going on in the economy or with our company,” reflects JJ. “They helped finance our ESOP transition and have supported our growth every step of the way.”
The partnership extends beyond financial services; it’s seen through Lytle Signs’ and First Fed’s spirit of community. Both organizations actively participate in local events, such as the Twin Falls Light Parade, and charity fundraisers, showcasing their commitment to the community. Lytle’s involvement also extends to custom signage for nonprofits and other support for local charities.
“Partnerships with companies like First Federal are paramount in our story and our success,” notes JJ. “I’m really looking forward to the years ahead as our plans and strategic initiatives take shape because I know they’re here for the ride with us.”
Learn more about Lytle Signs by visiting lytlesigns.com