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How Jim Reames’ Philosophy Fuels First Fed’s Growth

“Banking, when done right, is the most influential voice in the ear of a customer. We’re the accountability partners, the voice of reason, and the advocates for our clients’ financial well-being.”

For Jim Reames, achieving this relies on a philosophy of building and developing relationships within his team and with clients in his role as First Federal Bank’s Senior Vice President and Treasure Valley Market President.

“I always tell my team that we are not just bankers—we’re partners in our clients’ financial success,” Jim explains. This belief led First Federal to invest in the Treasure Valley market and grow its footprint in the area, reaching nearly $300 million in assets in less than four years. “It’s about being the local team that understands the unique needs of our community and clients.”

Deeply Rooted in the Treasure Valley

As a lifelong resident in the Treasure Valley, Jim has seen firsthand how the area has evolved from a small community to a vibrant economic hub. His leadership and dedication to customer and employee growth, combined with nearly three decades of expertise in the financial industry, have been instrumental in expanding the bank’s presence and impact in the region.

Jim’s goal is to make a difference in the community—whether it’s financing a start-up or helping a family plan for their future. He’s proud to be part of a bank that values relationships and takes the time to understand the people and businesses it serves.

“Our clients’ challenges and opportunities are really ours,” Jim explains. “It’s our responsibility to help them navigate and achieve their goals.”

When he’s not at the bank, Jim’s love of Idaho recreation is readily apparent. His beloved English Springer Spaniel often accompanies him on drives, hikes through the foothills and other adventures. When winter arrives, you’ll find Jim snowmobiling through the Idaho backcountry, eagerly anticipating those Fridays when he can pack up his gear for a weekend of adventure.

“Idaho is home and I cannot fathom living anywhere else,” Jim shares.

Innovation and Strategic Growth

Jim has been pivotal in driving the bank’s strategic growth and innovation in the Treasure Valley. With a background in both business management and advanced banking practices, he has led initiatives that have positioned First Fed as a market disruptor known for its high level of execution and communication.

“We’re laser-focused on being the best in the market, at every level possible,” Jim notes. He attributes this success to the cohesive team he has built, professionals who share his vision and dedication. “Leading a team that embraces a culture of caring and commitment is more rewarding than any single accomplishment.”

 For Jim Reames, banking is about more than just numbers—it’s about building lasting relationships and making a positive impact. With his deeply rooted community ties, innovative mindset, and dedication to his clients and team, he is positioning First Fed as a leader in the Treasure Valley for years to come.